Marketing

Cyber Security Month 2024

While working for NorDutch Technologies every October, Cyber Security Month was the opportunity to go all out on educational content and create elaborate campaigns. 2024 was my first chance to create a large scale themed educational campaign that appealed to both customers and prospects alike communicating a specific message and pressing topic in cyber security. 2024's theme was "Protecting your Castle" using the metaphor of protecting a castle the same as you would protect a company's assets and information. The campaign included three main components, an email sub campaign [exhibit right], a direct mailer [exhibit below], a string of static social media posts [not listed] and a landing page [not listed]. Each component encouraged engagement, education and was designed to be a recreational way to see cyber security principals in a new light.

Cyber Security Month 2025

Cyber Security Month 2025 was another opportunity to show up and make some waves. By 2025 I had another year of working at NorDutch and another year of marketing in the tech space. With new skills, tools and confidence I added more facets to the already complex campaign. In addition to the email campaign, direct mailer, social media posts, and landing page, adding a video series was pushed to the forefront of the campaign. For the 2025 cyber security campaign's theme, I took on a moody and mysterious noir take for the entire campaign to communicate the dangers lurking when it came to predatory behaviors of unethical cyber security practices used to harm individuals and companies. Using a noir theme as the voice for this narrative I was successful communicating key principals of cybersecurity in a recreational and educational way.

Case I The Case of the Vanishing Coverage.mp4

Case II The Suspects Behind the Breach.mp4

Case III The Case of the Rogue Machine.mp4